Tuesday, June 14, 2011

Adding Promotional Value to Your Chamber of Commerce

     Attention all chamber directors, secretaries, presidents, and CEO's!  It's time to dust off your reticence to new concepts, promotions, fundraisers, events, and such like, and kick your chamber membership into high gear!  Business growth promotion is the primary function of a chamber, and anyone who thinks its simply about a clique of "good ole boys & girls" schmoozing is in for a rude awakening in the global economy.  Setting your chamber apart from the pack (the rest of the micro-economies in the U.S. and abroad) means you help set your business members apart as progressive businesses in a global marketplace.
     As part of that strategy to raise the bar, you help establish a higher standard of business expectations for members and non-members alike in your community.  You bring relevant and current issues to the group before the issues are broadcasted in the media.  You bring a sense of progress to members through strong leadership, providing business counseling service connections, business financing connections, media advertising connections, and much more.  On top of the fundamentals of business resources, you coordinate the events that bring the various members together for education, community events, and celebrations.  It's about business strategy and dynamics, fundraising for civic purposes, redevelopment resources for fading areas of the community, entrepreneurship, business education, and much much more.
     With all the possibilities for progress as a chamber director, where do you focus to gain the most return on investment?  Start by focusing resources on your membership.  Start by partnering some of these dynamic new ideas with business members so it's a win-win situation.  "What types of partnerships would be beneficial?", you may be thinking.  Start an educational seminar one evening per week.  To increase your attendance, rotate the evening to a different day each week to allow for other events that may prevent some members from attending due to their schedules.

     To make it a fun and educational event, add a mixer atmosphere with beverages and hors d'oeuvres served in a central location.  Make sure to set up a projector for the business presentation to be broadcast where everyone can see it from anywhere in the room.  Also set up tables each featuring a specific educational subject on them, and add a game related to discovering the information featured at the tables.  This keeps people up and moving during the mixer, their bellies are full, the libations can loosen them up a bit.  Most importantly everyone attending will be discovering subject matter that can improve their business management skills for an increasingly global business world.

     The educational chamber mixer is a fun and informative way to keep your chamber membership actively involved with each other, the chamber of commerce, and the world of business.  For more ideas on increasing the value of your chamber membership, visit the links below:

Find Chamber of Commerce Mixer Party Supplies Here

Item # VLYDI-GBFHN

 
Item # JKBXJ-DTOBG


 Discover Chamber of Commerce Fundraising Ideas Here:

Community Afghan Fundraisers

Community Mug Fundraisers













Discover All the Best Chamber of Commerce Promotions and Resources Here

Chamber of Commerce Promotions












No comments:

Post a Comment