Monday, January 16, 2012

Fundraising Plans this Year? Of Course!

Who wouldn't have fundraising plans for a chamber of commerce?  It would be insanity to think funding levels remain the same each year for a non-profit entity like a chamber, but even more so in a sluggish economy.  Planning a series of fundraisers for 2012 will be one of the most essential jobs both executive directors and board members will have to accomplish together.  One cannot do it without the support of the other, so a single vision for the chamber's future is essential for everyone to share fundraising success.

Given the thousands of fundraisers that can be created and successfully implemented into the chamber's annual plan, usually it's best to start with a fundraising scout assigned to look for the programs that could be most beneficial to your chamber's finances.  For a more diverse perspective, several scouts could comprise a team to bring many ideas back to the board members for a vote of approval.  Then the absolute best fundraiser would win out, as opposed to having two or three mediocre ideas presented to the board.

Here are a few of the best promotional product ideas used by chambers of commerce for fundraising.  Poke around, take notes, and share the links with board members, peers, and any associations who may be partnering with your new chamber fundraising program.  Collaboration is the key to creating a fantastic fundraiser for a chamber of commerce:

(Click any one of the links to review example product designs and custom pricing)
Once you've explored the community fundraising items perfect for a chamber of commerce, you can present the idea to your board members.  A tip for getting approval from the board: Do all the research yourself if you are presenting the idea to the board.  That way you know all the answers and can help propel the fundraising forward.  If you are relying on someone else to complete some product research for you, make sure to review the information gathered for a complete understanding at least 2 days before your meeting.  This will prevent any unnecessary delays in getting started on your fundraising plans.

The more you plan to fund raise during 2012, the more financially successful your chamber of commerce will be starting out in 2013.  The key is to plan well, and learn from your first experience running a chamber of commerce fundraiser.  For the experienced chamber director or board member, the key is to improve on your fundraising success each year.  Plan, execute, measure results, and tweak your plans for more success every year.  Let's make 2012 fundraisers better than ever for your chamber of commerce!










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